The Hard Part of Hard, Not Complicated

When I settled on the phrase “Hard, Not Complicated” as the central message of my work a lot of things became clear to me. I realised then that my role was not necessarily to be the most well informed, most impressive person in the room. My role was to help my clients remain disciplined and deliberate in their journey towards creative fitness. 

Because, that is in fact the hard part of “Hard, Not Complicated”. The journey. 

Being creative, in the moment, isn’t always hard. Don’t get me wrong, it can be. I’ve bashed my head against the wall of a creative roadblock for days in the past. But when we perform at our very best, when we enter a flow state and connect absolutely with the object of our focus, creativity feels effortless. That, however, can only happen if we have done the hard part first. 

Sure, running a marathon is hard. But it’s not nearly as hard as the months of early morning training sessions and strict diet control that lead to it. Putting on a play or performing in a band can be nerve wracking and physically exhausting but it’s nothing compared to the days and days of rehearsal. When an extreme sportsperson pulls of a death defying trick it takes nerves of steel and superhuman reflexes but that moment is just a moment. You don’t see the years of hard falls and broken bones, of sweat, blood and tears that made that moment possible. The hard part exists mostly in the journey, not the destination. 

If you desire to be more creative then you need to be willing to do the hard part. And that’s what my job is about. Helping you to do the hard part that makes the expression of creative genius possible.  

The question then is, should this be something you desire? If the journey is so hard, why leave the house?

Perhaps a more potent question is: do you want a say in your future? 

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